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Zhongnan fireworks, blooming for i☆φβmportant moments
14
2025
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01
Hunan Daily | Liuyang fireworks go a αbroad, and German consumers ∞↓love this ......
Published in Hunan Daily on Ja®♥nuary 5, 2025 03 edition
In 2024, the export value of Liuyang'•βs fireworks and fireδ✔crackers industry will be 6.58 billion <♦©yuan, a year-on-year increase of 24.9%—&mαβ≤dash;
On the eve of New YeΩ₩ar's Day, fireworks £§™from Liuyang, Hunan Provinc✔✔✘✔e, were selling well in Ge♣←rman supermarkets, triggering people to que∏ue up at 4 a.m. to buy them. ↓δ
Liuyang City is the home&←βtown of fireworks in China, and fireworks accλ∑ount for 70% of China→∏≥¶'s export market. In 2 <024, the export valu∏$☆e of Liuyang's fireworks and ∑∑™→firecrackers industry will be 6.58 billion₹¶≠ yuan, a year-on-year inc<€rease of 24.9%, showing a trend of ste∑★✘ady improvement and stead"™>y growth.
"Thunderbird Rocket" has become a hit iγ↓"n German supermarkets "I have seen <♦↕the short video of Germans queuing up a$♦ ±t 4 o'clock in th<♥ ↕e morning to grab fireworks for<₩ the New Year, and t ≈he Thunderbird Rocket fireworks i εn it are produced by u≈₽≥s." Mr. Tang, the person in ch&€☆λarge of Liuyang Jiteng Fireworks, said★♠¶ excitedly. The comp&×any is one of the largest suppliers of fire¥←>works in German supermarkets, exportingλ≠ ∑ tens of millions of dollars a year.
Hot selling Thunderbird rocket pack ←☆↑₩in Germany
According to Mr. Tang,£÷ the fireworks exported to π™¥the EU are mainly thre'γe categories: Thunderbird rocket packs, combinati★on fireworks and toy mixed packφ☆s. Among them, the Thunder↕ ✔>bird Rocket is the sales champion of supermarkets £λ and is deeply loved by German con←∏✔sumers.
"Fireworks are a must-have program≥→β for Germans to welcome the New Year's Eve, i≈&∑δn Germany, adults generally p¶lay 'Thunderbird rockets' and co♥≈mbined fireworks, and children play combine≤δd toys and small firewoσ§rks." Mr. Tang said that the£₹∏re are strict restrictions on fiγδreworks sold in German superm✔αβarkets, and they must be Class I and Class II > products to ensure thπ ↑e safety of fireworks.™ Liuyang fireworks have stable quality, g→✘φood discharge effect and safety gua↑ •✘rantee, so they are more favored ₩₹Ωby German dealers.
According to Mr. Tang, the export of fi$↓reworks in 2024 will increas♣←>σe by more than 15% compared to the same perγ≈iod of the previous year. The←< foreign market is growing steadily year by ye→<•πar, and customers report t'¶hat the warehouses of European fireworks de ±£alers will be sold short <♥÷in 2024, and orders will be place↓πd again in November of that year, and it≠× is expected that the export volume of ¶☆₹fireworks will rise in 2025.
Dutch Internet celebritie→✘≈±s bought Liuyang'ππ≠∏;s fireworks products
Liuyang Yuanfeng Fireworks specializes in e'xporting fireworks, and £<¥its products are exported ↓γσto the United States, the Europe↑↑Ωan Union, Russia and other countries and regions€π. "The combination<×γ fireworks we produce 'Earth Fireworks€®σ9; are very ornamental and very popular ∏Ωλin Germany, and can be sold for millions of §≈yuan a year." Liu Yifeng, tΩα•he person in charge of the ente•φrprise, said.
In 2024, Hengtai Fireworks Trad •ing Co., Ltd. in Wenjia Town, Liuyang City, ™↑won foreign trade orders✘£φ> of 150 million yuan, an increase of 25% over th$λΩ"e previous year, and 80% of the fireworks prφ₩oduced were exported to the United States€¥ and the European Union.
The Dutch store sells firewo₩±©rks made in Liuyang
"In 2024, hundreds of fi<↕reworks containers will be exported to G♥→≤ermany and the Nethe↓ rlands, with a value of tens of mill₩♦↓∑ions of yuan, mainly in three categoΩ× ries: combination of potted flowers, rocket≤∑₩s and small toys." Zhou Zhiming, the person ♣≈in charge of the enterpris•₩$"e, introduced.
Wen Guanghui, president of the export branch o←↕<εf the Liuyang Fireworks and Firecrackers A≈δ✔≥ssociation, introduced that↓π★ with the cancellation of the ban on firewor÷"ks in Europe, consumpti→αon in the European market has resumed growth, an↕↑d Europe and the United States have become t ≈he main markets for Hunanδ←©Ω fireworks and firecrackers exports↔✘ ≥.
Wenjia Town, an impor∑♠tant export town of firewor®←¶ks in Liuyang, will have a main business i♦♦'ncome of 1.06 billion yuan in 2024, a yea↔r-on-year increase of 35.7%, accou>'≠nting for 20% of Liuyang's fireworks exporσ♣ts. Of the 44 fireworks enterprises in t₹ φ'he town, 39 are engaged in e<®↕∞xport business.
Wenjia Town in Liuyang i& ™←s a large town for the πα₹ export of fireworks
Chuangmei fireworks, an enterprise in the town,♣∑↔ is exported to more than 10 countries suc↑₽✘h as the United States, France, and Portugaε☆αl all year round, and re♣←®σgistered as a trading company in 2' 022, and its performance in 2024 has increα•✘ased by 30% year-on-&®year. According to Hu Ya♣÷±♠nping, a shareholder ofγ♦ Chuangmei Fireworks, fire¥↕₩→works manufacturers canλ®★± accelerate the return of f$☆™γunds by establishing their own tr✘ε≈ading companies, and their own factorieσ ≤s can ensure high-quality and on-time dλγelivery.
"70 to 80 percent of the fireworks consu₩☆$med in Germany are produced in Liuya ★ ng." Lu Dongmei, head of Liuyang Wan©§≤lida Fireworks Manufacturing Co., Ltd., said∑ © that Liuyang fireworks quality c↕☆ontrol, color and environmental prote✔ §ction are all excellenα©t.
Source: Hunan Daily
Wang Wen Editor: Tang Xiao★β↑dong
Review: Yi Liang, Tan Yunhu
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